The concept of MUCHACHOMALO is based on a way of life;
be yourself, enjoy life and don’t get carried away by daily hectic and expectations.
The brand is aimed at the tough guy who enjoys life and wears his own identity.
Women stop talking about dolls but men will always talk about their toys.
Every year MUCHACHOMALO introduces a theme that tells a story.
This story is artistically translated into a piece of wearable art. Each collection has a message. It gives people something to think or talk about. Once the theme has been selected, the design team starts with an innovative collection. Each print is going through a rigorous selection process before being added to the collection.
The MUCHACHOMALO prints are all hand drawn by in-house artists.
MUCHACHOMALO makes art wearable for everyone.
Product pictures for web HERE