Dear Denier is Nordic design at its best. Aesthetic and functional minimalism without compromise.
We combine design with state-of-the-art production in sustainable factories in Italy.
Using sustainable materials such as recycled nylon, traceable natural fibres and even leftovers from other companies’ production processes.
We bring extremely durable and sustainable fashion products to consumers who are tired of the negative impact of the textile industry through its harmful products and disregard for people and nature.
We say it’s all about caring.
Caring for yourself, the ones you hold dear and the future to come.
We say it’s all about change.
Be curious and challenge the status quo through your smallest actions.
And let us form a wave of change together.
When you choose socks and tights from Dear Denier you fuel change.
Change through caring.
THE DEAR DENIER SUSTAINABILITY MANIFESTO
Being a fashion accessories maker is for us all about owning up to our responsibility and challenging the status quo by exploring alternative roads that do not have the same harmful environmental impact and human costs as the conventional way. And when the alternative options are presented to the consumers, it is of course our hope that each and every one will make their buying decisions on informed basis. Our sustainability manifesto prescribes how we work to push for change.
USE NEW TECHNOLOGY TO PUSH FOR FURTHER DEVELOPMENT
We are lucky to have gained access to a relatively new technology that makes it possible to utilize waste nylon and make it into new nylon - and maintain a truly high quality. But we are also doing innovative testing with a wide range of newer yarns like bio-organic nylon fibres, natural fibres, and man made fibres with extremely high sustainable value. Our yarns and suppliers have certificates such as OEKO-TEX®, EU Ecolabel, GOTS, Global Recycled Standard, DETOX, HIGG INDEX, ISO 9001 and OHSAS 18001.
USE THE SUSTAINABLE OPPORTUNITIES ALREADY AVAILABLE
Our products are produced exclusively in Italy at zero-waste factories that focus on minimizing environmental impact by for example cleaning wastewater and air, waste sorting, using solar power and other renewables, and by minimizing the use of chemistry.
Our approach enables us to save considerable amounts of water and energy and to achieve a significant reduction in our CO2-emissions when we make our products. For example we see savings of about 80% in CO2 emissions and 90% in water consumption when using recycled nylon. It is significant and something that could help bring the industry around if implemented on a big scale.
WORK WITH EXPERTS AND SHARE INFORMATION
We are working closely with yarn state-of-the-art manufacturers and factories that also have a strong focus on sustainability and this makes it possible to further develop innovative yarns and products. Our close collaboration with industry experts makes it possible for us to be at the forefront of the innovation curve despite being a small company.
MAKE DESIGN AND TECHNOLOGY GO HAND IN HAND
For us it is important not to only see ourselves as a design company - we are just as much a technology company. This means that we try to drive innovation in the field with our partners. We have been lucky with our partners who really believe in our vision of creating a new way of doing things in industry and they are supportive in pushing for change.
TAKE CONTROL OF THE VALUE CHAIN
The industry is largely controlled by middlemen, subcontractors and private label manufacturers. And it can be quite a jungle to navigate in. For us the only way forward has been to take full ownership of the value chain and to create a transparent supplier setup and be up close with the product all the way from design to choosing raw materials until packaging the goods and so on.
Plan to grow Dear Denier Internationally.
SYVERSEN is built on socks and tights, and Dear Denier has a modern approach to the category.
Dear Denier, is sustainable products, produced in Italy, with the right designs.
"We are confirming the position of the brands we already represent, while at the same time expanding our portfolio of brands where we are also investing as owners. The acquisition of Panos Emporio, and the investment in Dear Denier is part of a long-term strategy, where we want to be part of the ownership” he said. “We're already big on tights with OROBLU and Calvin Klein, and Dear Denier fits well next to these brands.
Dear Denier, also matches our strategy of offering more sustainable products forward”.
We are planning, together with Dear Denier to further develop the brand and product, and increase distribution both in Scandinavia and internationally.
Katrine and Frederik have convinced us with their love of product, their flair by design, and interest in sustainability.
The Syversen family understands what I want to accomplish with Dear Denier. They have a lot of knowledge about the product, a modern logistics-center, and a large network both in the Nordic region and internationally, says the founder Katrine Drost, who runs the company with her husband Frederik.